The function of the package is to protect the goods,convey the information of the goods,facilitate the use,facilitate transportation,and promote sales.In order to improve the appeal and appeal of products in the hearts of consumers,efforts must be made to improve the innovation of carton packaging design.
Grasping the basic attributes and dare to innovate is the main means to improve the charm of goods packaging.
Color innovation is to dare to break through the use of conventional colors.For example,mineral water and pure water in beverages are often non-green or blue on the packaging,but Wahaha pure water is the opposite,boldly using red,seems to make people in a red hot environment,Lenovo To the thirst of pure water,the results quickly became popular in the north and south,which is the innovation in color use.There is also a kind of innovation in the case of comparison.There are two contrast methods.One is the comparison in the same family,and the other is the comparison between the packaging and the package itself,and there will still be good results.For example,Shuanghui fish sausage has chosen orange color in the choice of casing,and in the color design of the label,it is orange or navy,and they use fruit green.The product has become the most popular product for consumers.
In the design of the pattern,it can neither be cherished nor adorned.In art style,the more national,the more cosmopolitan.For example,folk paper-cuts or traditional silk patterns,or Chinese painting art,can be used.But it is not copied,it must be a breakthrough.
Creative innovation mainly refers to the innovation of packaging carriers or production processes.On the carrier side,companies should pay attention to fashionable green food packaging.In terms of technology,it is mainly the improvement of process styling and the cartoonization and visualization of children's food packaging.
In short,in order to achieve the temptation of packaging in the promotion and enhance its charm,it must constantly innovate in the packaging and decoration design,constantly inject new cultural connotations,and constantly enrich the new members and new patterns of the packaging family.Guarantee to enhance the charm and appeal of this product in the hearts of consumers,and then achieve the purpose of promoting products.
The unprecedented development of the economy has brought about earth-shaking changes in people's lives.People's requirements for"beauty"are more demanding,and higher requirements are placed on the aesthetics of packaging design.Therefore,the personalized carton packaging design is increasingly popular among consumers.